Convert Pro

Convert Pro is a conversion plugin that builds call-to-action elements for your WordPress site, such as pop-ups, info bars and slide-ins. It is made by Brainstorm Force, the developer of Astra and Schema Pro. It suits blogs, stores and service sites that want to collect newsletter sign-ups, announce offers or steer visitors to a specific page.

Key features

Design

• A drag-and-drop editor that needs no code
• Separate editing for the mobile view
• Ready-made designs from a cloud template library
• Modal pop-ups, info bars, slide-ins, full-screen and yes/no forms

Triggers

• Exit intent, as a visitor is about to leave
• After a set period of inactivity
• At a chosen time or once the visitor scrolls to a set point
• At the end of the content, on page load or on a link click

Targeting

Show by page, separate new and returning visitors, target by referrer and device, include logged-in users and detect ad blockers. A cookie setting stops the same person from seeing it again for a set time.

Testing and tracking

• A/B tests that compare two designs or different types, such as an info bar against a pop-up
• Charts for impressions, conversions and conversion rate, plus Google Analytics integration
• Integrations with 30+ email marketing services

Similar tools

NotificationX Pro complements Convert Pro with social proof notices for sales and sign-ups. If you build your site with Elementor, the Popup Builder in Elementor Pro is an alternative, though A/B testing and detailed targeting are where Convert Pro stands out.

License and installation

The Lifetime · 1 site option is a license with no time limit for one WordPress site. You do not receive a license key. Convert Pro is installed and activated directly on your site instead, so checkout asks for the site address and an administrator's username and password. Setup for this prepared delivery usually takes 5 to 60 minutes, and you are notified by email when it is complete.

Make sure the login works before you submit the details. Use a temporary administrator for the setup, then delete it or change its password.

More marketing plugins are in the WordPress plugins category.

1. In your WordPress dashboard, go to Users → Add New, create a temporary account with the Administrator role and log in with it once to confirm the details.
2. At checkout, enter the site address and the temporary account's username and password.
3. Once the setup email arrives, create a new design from the Convert Pro menu, connect your email service, set the trigger and publish.
4. Delete the temporary administrator or change its password.