BuzzSumo

BuzzSumo is a content research and PR tool that shows how much engagement content gets across the web and social media. In one place you see the most shared articles on a topic, which headlines stand out and which journalists cover it. It suits content marketers, social media managers, PR teams and editors looking for fresh topic ideas.

Key features

• Content Analyzer: Lists the best-performing content for a keyword or domain with engagement data from Facebook, X, Pinterest and Reddit, so you can see what is working for competitors.
• Trending feeds: Follows content that is spreading fast right now on the topics you choose.
• Question Analyzer: Collects questions people ask about a topic on forums and Q&A sites, which is handy for FAQs and blog ideas.
• Topic Explorer and Keyword Tool: Shows subtopics of a main topic and related keywords.
• Backlink Analyzer: Lists the sites linking to a piece of content.
• Media and creator research: Find journalists who write about a topic and creators on platforms such as YouTube and TikTok.
• Alerts: Get notified when your brand, a competitor or a keyword is mentioned.

Which tools and quotas are available can depend on the BuzzSumo plan on the account.

BuzzSumo or an SEO tool?

BuzzSumo focuses on how content gets shared and engaged with. For search rankings, keyword volume and technical SEO, Semrush or Ubersuggest is the better fit. Using both helps you create content that is searched for and shared.

Delivery and usage

Access lasts 7 days through a premium BuzzSumo account that you receive and that is shared with other users.

• Use the account on one device and in one browser.
• Do not use a browser that has been signed in to BuzzSumo before, or clear its history and cookies.
• Do not use a VPN.
• Make your first sign-in within 24 hours of delivery. We help with any first sign-in problems.
• Do not change the password, alerts or account settings.

Each option shows its delivery type. Account details arrive right away with automatic delivery, or usually within 5 to 60 minutes with prepared delivery.

Browse the SEO tools category for other tools.

1. Read the sign-in details in your order and your delivery note.
2. Open a browser you have never used for BuzzSumo, or clear its cookies. Turn off any VPN.
3. Within 24 hours of delivery, sign in to BuzzSumo with the details you received.
4. Type a topic or domain into Content Analyzer and review the most shared content.
5. If anything goes wrong, write to us with your order number.